Now advising · Cycle 2026
Research-first marketing, PR & political communication.
I don't sell motivation. I build scalable architectures — for elected leaders, hospitals and India's leading coaching institutions.
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Years Practice
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Campaigns
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Bestselling Titles
Political Campaigns◆
Hospital Marketing◆
NEET / JEE◆
SSC · PSC · Banking◆
Public Relations◆
Advertisement Strategy◆
Trend Consulting◆
Research Reports◆
Book Publishing◆
Educational Advisory◆
Political Campaigns◆
Hospital Marketing◆
NEET / JEE◆
SSC · PSC · Banking◆
Public Relations◆
Advertisement Strategy◆
Trend Consulting◆
Research Reports◆
Book Publishing◆
Educational Advisory◆
Trusted by strategic partners
About
Strategic diagnosis before marketing.
For over a decade, Yeeshu Prasad Banchhor has advised political leaders, hospital groups, coaching institutions and public bodies. His practice is built on a single conviction — promotion without research is simply spending.
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Years of practice
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Industries served
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Campaigns executed
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Publications
Proprietary Methodology
The YPB Strategic
The YPB Strategic
Growth Framework™
Eight sequential steps that separate strategic promotion from routine marketing spend.
01 · Step
Market Analysis
Deep-dive into industry structure, competitor patterns and consumer signals.
02 · Step
Opportunity Mapping
Chart white-space, adjacent audiences and unclaimed narratives.
03 · Step
Gap & Loophole Identification
Isolate weakness in competitor communication, channel or positioning.
04 · Step
Consumer Behavior Research
Motivations, objections, decision paths & cultural triggers.
05 · Step
Strategy Recommendation
Short-, mid- and long-term strategy with positioning framework.
06 · Step
Marketing Channel Selection
Right channel mix for the audience, geography and industry.
07 · Step
Campaign Execution
Disciplined rollout with creative, media and ground coordination.
08 · Step
Performance Optimization
Measure, iterate, scale — every rupee accounted for.
How We Work
Research-sheet operating model.
Research-sheet operating model.
Not agency playbook.
Six disciplined moves — from market study to measurable growth.
01
Market Analysis
Read the field before making a move.
Industry structure, competitor mapping, consumer-trend signals, category-share dynamics and regional insight — assembled as a diagnostic dossier.
02
Find What Is Working
Study the winners — and why.
Successful campaign patterns, channel effectiveness curves and competitor strengths documented across politics, healthcare and education.
03
Identify Gaps & Loopholes
Where no one is speaking — that's the space.
Weak competitor terrain, missed audiences, underused channels and unaddressed consumer objections become the strategic opening.
04
Strategic Recommendation
Short. Mid. Long. Sequenced by impact.
Positioning, communication framework and channel priorities — sequenced into a 90-day, 6-month and 12-month growth arc.
05
Marketing Channel Selection
Every industry gets its own signal mix.
Politics: ground campaigns, PR, social, print, events. Hospital: community outreach, trust campaigns, digital acquisition. Education: seminars, parent marketing, social, outdoor.
TVPrintSocialOOHRadioGroundPREvents
06
Execute & Measure
Roll out. Track. Iterate. Scale.
Weekly telemetry, campaign scorecards and cost-per-outcome reporting keep the strategy honest.
Areas of Expertise
Six domains, one research-first lens.
Political Promotion
Campaign strategy, voter positioning and public outreach for elected leaders and parties.
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Hospital Marketing
Positioning, patient acquisition, doctor branding and community trust programs.
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Educational Marketing
Coaching-institute admissions strategy, parent marketing and category leadership.
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Public Relations
Reputation, crisis and strategic communication for institutions and individuals.
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Advertising Strategy
Print, outdoor, digital, events — planned as a single narrative.
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Research & Consulting
Market, consumer and political research to inform every recommendation.
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Industries Served
Where the strategy travels.
01
Politics
02
Healthcare
03
NEET / JEE
04
SSC
05
PSC
06
Banking
07
Railway
08
Civil Services
Why PositivePR
Most agencies ask about your budget.
Most agencies ask about your budget.
We ask about your market.
A typical agency conversation
What's your budget?
What campaign do you want?
Which channel should we run first?
How soon can we launch?
A PositivePR conversation
What is your market — really?
Who is your audience and what do they already believe?
What is already working in this category?
What is failing — and why?
Where is the opportunity nobody has claimed?
Which strategy gives maximum impact per rupee?
Research Driven
Every recommendation is preceded by evidence.
Strategic Thinking
Sequenced moves, not scattered tactics.
Market Intelligence
Category, competitor and audience mapping.
Proven Methodologies
The YPB Framework refined over 15+ years.
Personalised Consulting
Direct access — no account-manager layers.
Regional Expertise
Deep roots in Chhattisgarh & central India.
Books & Publications
Written to advance the practice.
Three bestselling titles — including the #1 Amazon bestseller The Skill Builder, the political biography नरेन्द्र मोदी: भारत के नए युग के शिल्पकार, and the citizen field guide साइबर अपराध.
Featured Publication
नरेन्द्र मोदी · भारत के नए युग के शिल्पकार
A field-tested treatise on the research-first approach to नरेन्द्र मोदी · भारत के नए युग के शिल्पकार. Available on request.
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Featured Publication
The Skill Builder
A field-tested treatise on the research-first approach to the skill builder. Available on request.
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Featured Publication
साइबर अपराध · डर, लालच या जानकारी का अभाव
A field-tested treatise on the research-first approach to साइबर अपराध · डर, लालच या जानकारी का अभाव. Available on request.
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Client Trust
What partners say.
Connect With Yeeshu
Four ways to begin.
Four ways to begin.
No forms. No queues.
Choose the channel that feels most natural. Every enquiry is read personally and answered within one business day.